We are a family owned and operated company. Our polish is made from only the finest ingredients possible. We were tired of all the junk on the market so we formulated our own polish line in early 2006. We wanted a healthier nail polish so we skipped the formaldehyde skipped the toluene and of course we skipped the DBP. We added extra pigment for more vibrant colors; we added base coat, strengtheners and top coat. We created our men's line in early 2009 which makes us the Pioneers of men's polish. Since then we have developed over 60 colors dedicated to the modern man.
Our formulas are VEGAN, CRUELTY FREE and FREE of FORMADEHYDE, TOLUENE and DBP.